Aviva USA | Life Insurance 101 - Videos On How Life Insurance Works and An Overview Of Your Options
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Why life insurance?

Life insurance is about life, your life. It’s about how you want to live your life right now and 20 years from now. It’s also about how your loved ones will live their lives when you’re gone. Aviva’s innovative life insurance products offer tremendous flexibility and value. In these uncertain times life insurance is a must to have in anyone’s financial toolbox. You and your family deserve to have life insurance coverage you can count on – in good times and bad.

What’s right for you?

There are a few different types of life insurance. For each type, Aviva offers different policies, so you can get exactly what you need, no more and no less. You can begin the process of finding out what’s right for you by trying our interactive life insurance tool. It’s all based on your life and your priorities.

Find out what’s right for you


Term life

Perfect if you need life insurance coverage for a specific period of time or have a limited budget.

Aviva term life protects your family with a death benefit but does not accumulate a cash value. Many employers offer it, but the benefit may not be enough to replace your income for very long. Talk to one of your local Aviva agents to find out if any insurance you currently have would meet the needs of your family.

Learn more

Take Ulysses for example

He’s in the term-life sweet spot. And you might be too.

See How

Universal life

Ideal if you’re planning for the future and need a versatile insurance policy designed to cover your entire life.

Aviva universal life is a type of permanent policy that can achieve multiple goals. It builds in value over time and provides flexibility in premiums and income options. It also has a death benefit that can be left to your heirs.

Learn more

Look at Mary Jean for instance

She can leave her grandchildren the money she wants. And it’s a tax-free inheritance to them.

See How

Indexed universal life

Gives you the potential for growth at a higher rate of interest without the risk of being directly in the market.

Unlike a traditional universal life insurance policy where the insurance company sets the interest rate, an indexed universal life policy credits interest to your cash value based partly on the upward movement of a major-market stock index.

Learn more

Here’s the story of Laurie and Jon

In their 40s with one child, they need a flexible financial tool.

See How

What you can do now

Find a local agent
Contact a local Aviva agent to help you find what’s right for you.

Or call toll-free at 1 800 800 9882

 Find out what’s right for you

 Frequently asked questions

An annuity can do that