To show our commitment to Youmanity, we’re creating a series of programs that are all about you. Check out the features to see what we’re doing and how you can get involved.

Status for Youth

In July 2011, we asked you to use your Facebook profile for good by donating a status update to one of four charities focused on providing youth a better future. On September 30, your donated status updates went live, spreading messages about these causes across Facebook. In the end, Covenant House inspired the most status donations and came away with a $60,000 grant. But your participation helped each charity make a difference in the lives of disadvantaged youth.

It started with a token

In the spring of 2010, we were ready to introduce Youmanity to the world. Naturally, we started with you, our customers. Spreading this spirit of empathy and kindness required a symbol. And with that, the Youmanity token was born. Each pass of this token would come with an act of kindness, creating a chain of goodwill.

Tokens were mailed to customers with simple instructions: register the code on your token online, then pass it to someone with a good deed and ask them to pay it forward. In registering the code, people not only shared their story; they were entered to win $10,000 for the charity of their choice. As we followed the tokens, we saw people surprised to have someone brighten their day, and even more surprised that it traced back to an insurance company.

Youmanity on the streets

After watching the first wave of Youmanity delight those it touched, it was time to deliver it personally. We organized teams to hit the streets with small acts of kindness that would make a difference in people’s day. With the pass of more tokens, we handed out cold water in sweltering heat and bought people’s coffee in a busy cafe. These acts took Youmanity further, as one token was passed 42 times. Judging by all of the smiles, people liked the idea of Youmanity, and were happy to pay it forward.

At the end of 2010, we selected a winning token registrant and gave $10,000 to Habitat for Humanity. But the Youmanity tokens are still out there. Look out for tokens circulating, and if you receive one, be sure to register it here.